September, 2006
Knowledge platform
The project called for the creation of an innovative knowledge platform. To do this, we gave it a functional logic similar to that of any "writing" on paper: the cool-hunters write a post that is sent to the publisher, which once it has been approved or edited, is published in the blog and can be viewed by the clients (who pay to access it); the clients, in turn, can send surveys that the cool-hunters respond to.
La Musa, in addition to the blog and surveys, also includes a trend-meter (to track what values are emerging amid the young trend-setters) and key-visuals (the most graphic and visual form to learn about and understand new trends).
